Describe the page
Help systems distinguish a product, article, organisation, service or event using appropriate vocabulary.
SCHEMA MARKUP SERVICES
Speak the Language Search Engines Understand
Make page meaning and relationships easier to understand with accurate structured data that matches what visitors can see.
STRUCTURED INFORMATION VALIDATED
CDS & CO.OrganizationServicesOfferCatalogPeoplePersonArticlesArticle
01 Define entities02 Connect relationships03 Validate markup
✓Strategy grounded in your market✓Technical and content delivery✓Clear priorities and ownership✓Measurement agreed up front
THE FOUNDATIONS
Understanding Schema Markup
Schema markup is structured information added to a page to describe the entities and content it contains. It should accurately represent the visible page and support clear site architecture.
Connect relationships
Make it clearer how a person, organisation, product and page relate to one another.
Reflect visible information
Keep markup consistent with content visitors can actually find on the page.
WHY IT MATTERS
Why Schema Markup Matters
Clearer page context
Structured descriptions can reduce ambiguity about the subject and purpose of a page.
Search feature eligibility
Some supported markup can make a page eligible for specific rich-result experiences when platform rules are met.
Voice and answer readiness
Well-structured facts can support systems that need clear, extractable information.
Entity consistency
Connected, accurate information can reinforce how your organisation and expertise are represented.
HOW WE IMPLEMENT SCHEMA
From audit to validated markup.
Implementation begins with the page and its content, then moves through design, deployment and validation.
Schema audit
Review current markup, page templates, errors and opportunities by page type.
Strategy development
Select types and relationships that describe the content accurately.
Schema design
Map entities, required properties and how they connect across the site.
Implementation
Add structured data in a maintainable way that fits your CMS and templates.
Validation and testing
Validate syntax, compare markup with page content and monitor relevant reports.
SCHEMA TYPES
Schema Types We Implement
Organization
Describe a business or organisation with accurate identity and contact details.
LocalBusiness
Represent eligible local business information and location details.
Product
Structure factual product details that are present and maintained on the page.
FAQ
Mark up genuine questions and answers when the page and platform guidelines support it.
HowTo
Describe a visible, step-by-step guide where the content and rules allow.
Article and Author
Connect editorial content to its author and publication information.
SCHEMA MARKUP RESULTS
Show the implementation, then the evidence.
Plan and validate markup that matches visible content, connects the right entities and fits the website’s publishing workflow.
CDSAEO DELIVERYOne connected process
Research · Improve · Measure
THE WORK IN PRACTICE
Add a Talenteam structured-data story.
Plan and validate markup that matches visible content, connects the right entities and fits the website’s publishing workflow.
Explore the Talenteam storyCOMMON QUESTIONS
Schema Markup FAQ
Does schema markup guarantee a rich result?
No. Correct structured data may make an eligible page easier to interpret, but search platforms decide which features to show and can change their requirements.
Can schema describe content that is not visible?
Markup should accurately reflect the page. Hidden or misleading structured data can violate platform guidelines.
Do you work with our development team?
Yes. We can provide a specification, support implementation or coordinate an agreed build with your team.
READY TO TAKE THE NEXT STEP?
Make your expertise easier to interpret.
Start with a review of your current markup, page types and structured-data priorities.